Live virtual event: The Campus effect - Unlocking Gen Z Growth in 2026

Gen Z is reshaping how brands earn attention, build trust, and inspire action - and campus is where it all starts. The Campus Effect: Unlocking Gen Z Growth in 2026 brings together leading brands (to be announced shortly) for a fast-paced, insight-rich panel on what’s working, what’s shifting, and what’s coming next in student marketing. Across 60 minutes, you’ll hear real perspectives from brands actively shaping Gen Z engagement — from the moments that spark trust to the experiences that drive long-term affinity. We’ll explore how digital discovery and IRL activation now work together, and what today’s students expect from brands in 2026 and beyond. Why attend? - Get fresh, practical insights grounded in real campaigns and real student behaviour. - Learn the new rules of Gen Z engagement - trust, timing, relevance, and experience. - Understand how campus can become the launchpad for long-term brand growth If you’re planning your 2026 strategy and want to connect with the most influential audience of a generation - this is the session that will set your thinking up for the year ahead. Join us at 1pm on 22nd January for this 50 minute-long session + live Q&A