This report gives you the clarity to understand how students are thinking, spending and making decisions right now, so your 2024/25 strategy isn’t built on outdated assumptions.
Inside, you’ll discover the behaviours shaping student attention, loyalty and spending - and what they mean for your brand.
You’ll learn how students’ multi-device habits influence how campaigns need to show up, where their disposable income is really going (and how to position your brand to capture it), and why moments like Freshers drive powerful purchase intent when brands get it right.
If you’re planning campaigns for the year ahead, this is your shortcut to smarter targeting, stronger engagement and measurable student growth.
Dive in now...
Access the report
Drop your details below to access the report...