native x Hobbycraft: Crafting success on UK campuses

What does it take to become a go-to student brand? A few things: understanding the Gen Z mindset, offering relevant student-driven value and creating memorable IRL experiences. When leading art and craft retailer, Hobbycraft, selected native as their route into the student market, all of these were strong considerations.

In this case study, we sat down with both Holly, Retail Marketing Manager, and Molly, Marketing Executive, to discuss how partnering with native  for their student campaign, starting with Freshers 2024, helped drive 4,000 sign ups to the Hobbycraft club, resulting in 5.7% uplift in local store transactions. 

Want to become the next student success story? At native, we specialise in elevating brands to the student market.