Power your brand by helping students recharge
March is when students are ready to take a breather, have fun, and spend on the things that make life better.
Play Your Way taps into that energy, giving your brand the perfect stage to connect through hands-on experiences. Spark curiosity, and drive sales in tech, F&F entertainment, and more.
native. Trusted by thousands of students' favourite brands
Why this moment matters
Student attention can be fragmented, but moments like this bring it into one place.
Play Your Way creates a shared experience across 40+ campuses, giving brands a single point of entry to engage thousands of students in person – at scale, in a setting built around the tech, entertainment, and leisure experiences they already love and spend over £600 million on each year.
1 in 2
students engage with Freshers Week
1 in 3
discover new go-to brands at Freshers
78%
will engage with your campus activation
will join your mailing list
will pick up samples
students leave with purchase intent
What brands say
""One in two students opted in during our on-campus activation""
— PureGym
""Flawless alignment on growth and ROI""
— Handshake
Touring campuses across the UK
From regional rollouts to targeted activations, native helps your brand show up where students are already engaged – and where your message truly matters. We deliver campaigns that students connect with, universities value and brands see results from.
From first play to lifelong loyalty
Show up where students are relaxed, open to discovery, and ready to spend. Create experiences they'll remember - and loyalty that lasts well beyond term time.