native. Trusted by thousands of students' favourite brands
Why this moment matters
As term one begins, students are eager to bond, explore and unwind. Play Your Way taps into that mindset with a one-day entertainment experience designed for curiosity, creativity and connection.
Gen Z students are more willing to spend on joy, interaction and culture. With over £600 million in annual tech and entertainment spend, this is your opportunity to meet them where they are most open to new ideas.
1.6M
students want to see more entertainment brands on Campus
£600m+
combined annual tech and entertainment spend
983,000
students like to socialise at entertainment spaces
of students interact with brands at our Fairs
of students sign up to brand mailing lists at our Fairs
of students leave Fairs with purchase intent
What brands say about fairs like Play Your Way
""We saw a 4x higher than average coupon redemption at stores near Swansea university after our Varsity activation""
— LIDL
""Well organised and engaging team. We really enjoyed our day. It was busy and fantastic speaking to lots of different people today""
— hobbycraft
Touring campuses across the UK
From regional rollouts to targeted activations, native helps your brand show up where students are already engaged – and where your message truly matters. We deliver campaigns that students connect with, universities value and brands see results from.
Be the brand they start with and stay with
Students are forming habits, spending confidently and building routines for the year ahead. Show up at the right moment and your brand becomes part of it.