Connect with students at the biggest moment in the student sport calendar
University sport is about more than competition. It is identity, community and shared celebration. Varsity is the high point and the Feel Good Fair puts your brand at the centre of it.
Whether you are in fashion, food, tech or wellness, this is your chance to engage students where they live, play and perform.
native. Trusted by thousands of students' favourite brands
Why this moment matters
As students take to the pitch, the sidelines and the after-parties, Varsity becomes a cultural moment on campus and a commercial opportunity for brands that show up well.
It is your chance to become the kit they wear, the food that fuels them, the gear they rely on and the brand they remember.
655,000
students take part in university sports
1.2m
students want to see fitness and wellness brands on campus
1.3m
students want to attend brand-sponsored campus events
of students interact with brands at our fairs
of students like to pick up samples
of students sign up to brand mailing lists at our fairs
What brands say
""One in two students opted in during our on-campus activation""
— PureGym
""Flawless alignment on growth and ROI""
— Handshake
Touring campuses across the UK
From regional rollouts to targeted activations, native helps your brand show up where students are already engaged – and where your message truly matters. We deliver campaigns that students connect with, universities value and brands see results from.
Put your brand in play when student attention peaks
Varsity is where competition, community and culture collide. It is the perfect moment to earn trust and drive long term loyalty.