The most powerful
day in London for
student marketing
The BIG Student Lock-in brings thousands of students together for one high energy day of discovery, interaction, and spending.
It's the most concentrated opportunity in the capital to turn student trust into measurable sales - and secure loyalty that lasts well beyond graduation.
Trusted by thousands of students' favourite brands
Why this moment matters
London's 400,000+ students represent one of the UK's most valuable and diverse youth markets. The BIG student lock-in is when they're all in one place, ready to engage.
Students at this event aren't just passing by. They arrive with intent: to discover, try, and choose brands that feel relevant to them. 81% go on to purchase from a brand they meet here, and many form habits that last for years.
The March timing is no accident. It's a high-engagement point in the academic year, when students are refreshed, looking for new experiences, and ready to spend. Show up here, and you're not just part of a day - you're part of their everyday.
What brands say
"If you want to get your brand in the hands of students, native is the way to do it."
NERDS Candy
"We connected with students on what they actually care about."
Rumstripe
"Flawless alignment on growth and ROI."
Handshake
"If you want to get your brand in the hands of students, native is the way to do it."
NERDS Candy
"We connected with students on what they actually care about."
Rumstripe
"Flawless alignment on growth and ROI."
Handshake
Packages designed to
meet your goals
These aren't just students. They are Gen Z consumers shaping trends, spending with intent & influencing what comes next.
From bold pop-ups to immersive brand zones, our Activate, Amplify & Engage packages help you cut through & deliver results. We manage logistics, creative & on-the-ground support so your team can focus on impact.
GALLERY
Best for: Brands making their student debut, charities, or those focused on direct sign-ups and sampling.
Space:
- •2m x 2m promotional activation
Price
- •£1,500 + VAT
STANDARD
Best for: Brands looking for high visibility in central aisles and main walkways to drive mass engagement.
Space
- •3m x 2m stand
Price
- •£2,500 + VAT
PREMIUM
Best for: Major brands wanting to create a high-impact, immersive activation in a prime location.
Space
- •Bespoke space up to 6m x 3m
Price
- •From £4,500 + VAT
GALLERY
Best for: Brands making their student debut, charities, or those focused on direct sign-ups and sampling.
Space:
- •2m x 2m promotional activation
Price
- •£1,500 + VAT
STANDARD
Best for: Brands looking for high visibility in central aisles and main walkways to drive mass engagement.
Space
- •3m x 2m stand
Price
- •£2,500 + VAT
PREMIUM
Best for: Major brands wanting to create a high-impact, immersive activation in a prime location.
Space
- •Bespoke space up to 6m x 3m
Price
- •From £4,500 + VAT
Ready to explore The BIG Student Lock in 2026?
Get in touchLock in your next big
brand moment
The BIG Student Lock-in only happens once a year. Secure your place, connect with Gen Z where it counts, and turn influence into outcomes.
Speak with an expert