On demand: Attention please - Why Gen Z are ignoring your ads, and what to do about it..

Join Damon Westbury, native's head of SVP enterprise sales and growth for his thought provoking live session at MAD//Fest 2025.

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Sure, Gen Z may be ignoring ads - but our MAD//Fest session? Marketers couldn’t ignore that… 
 

The 13.2 million Gen Z market is tuning out: scrolling faster, trusting less, and increasingly skipping, blocking or ignoring anything that feels like an ad.


But one group offers a strategic entry point into today’s most powerful consumers - students

In our no-fluff talk, we unpacked how smart brands like Puregym and Nerds are closing the gap between being seen and being remembered - by showing up where it counts: on campus, in cultural moments, in real life.


The result?

  • Not an empty seat in sight 
  • A lot of native stats being jotted down
  • And marketers ready to rethink their approach to Gen Z marketing 
     

Missed Damon Westburys session? 

Don’t worry, catch the webinar on demand now - filled to the brim with student insights and brand success stories to help you craft marketing campaigns that resonate with Gen Z values and drive engagement.

 

Watxh now...