The end of one-size-fits-all student marketing
Be first in line for Affinity Audiences: target students by mindset, as well as moment.
We’ve already moved student marketing beyond “Freshers or nothing” into year-round moments. Now comes the next step: combining the power of moments with the precision of mindsets.
Sharpen targeting
Students don’t stay in one lane. Their motivations shift – one month career-driven, the next social-seeking.
Increase engagement
Tailor messaging to what students really care about.
Prove impact
Show results by audience segment, not just broad reach.
Join the waitlist
Be the first to experience the power of persona-based targeting, to better engage high value Gen Z, students.
TikTok and Meta proved that behaviour, interest and contextual targeting deliver stronger results. Affinity Audiences bring that proven principle to students, for the first time. Be first to reach students with more relevance, more resonance and more return
We’ve already moved student marketing beyond “Freshers or nothing” into year-round moments. Now comes the next step: combining the power of moments with the precision of mindsets.
Sharpen targeting
Students don’t stay in one lane. Their motivations shift – one month career-driven, the next social-seeking.
Increase engagement
Tailor messaging to what students really care about.
Prove impact
Show results by audience segment, not just broad reach.